We advise clients regarding compliance with state and federal laws and regulations pertaining to all channels of direct marketing, including telemarketing, email, fax, Internet and direct mail marketing. We counsel clients on all aspects of do-not-call, do-not-fax and do-not-mail regulations, advise them on how to maximize exemptions from these restrictions and successfully defend them in enforcement actions initiated by the Federal Trade Commission, Federal Communications Commission and state attorneys general. We work with several national trade associations pertaining to direct marketing and compliance issues and frequently meet with federal and state regulators pertaining to the creation and implementation of new regulations. We have significant expertise in business matters affecting the direct marketing industry and negotiate, draft and advise clients on contractual issues.
attorneys
Genevieve C. Bradley
Since joining the firm, she has assisted in successfully defending employers and businesses in federal and state courts against numerous claims, including defamation actions, race, age, sex, and disability claims, equal pay claims, contract actions, wage claims, wrongful termination and Bowman claims, as well as lawsuits brought under various consumer protection statutes, including the Telephone Consumer Protection Act and the various federal regulations regarding the same.
Ms. Bradley has also gained significant experience in protecting businesses’ interests and enforcing creditors’ rights in court. To that end, she has assisted in bringing lawsuits to enforce contracts and payment obligations. Likewise, she has favorably conducted numerous commercial foreclosure actions, actions to recover specific personal property, and judgment enforcement actions such as garnishments and debtor interrogatories.
Lastly, Ms. Bradley also provides clients with guidance outside the courtroom. Specifically, Ms. Bradley has assisted clients in negotiating contacts, drafting manuals and handbooks, and developing internal company policies, including wage payment, employee classifications, and privacy policies.
Education
George Mason University School of Law (J.D., 2011)
University of Dallas (M.A., 2008)
Trinity University (B.A., 2004)
Bar Admissions
Virginia State Bar
Maryland State Bar
Law Office
Tysons Attorney
Contact Information
(703) 485-3531 (direct)
(703) 485-3535 (main)
(703) 485-3525 (fax)
gbradley@rothjackson.com
Genevieve C. Bradley
Michael L. McKay
In his time at Roth Jackson, Mr. McKay has assisted in negotiating the settlement of dozens of consumer and business disputes. He has also assisted in successfully defending companies from discrimination complaints, breach of contract claims, and consumer protection actions. Mr. McKay has guided companies to maintain regulatory compliance and assisted in responding to and resolving enforcement actions and civil investigative demands brought by various federal and state agencies.
Mr. McKay continues to be active in his law school community, where he regularly assists with coaching and judging aspiring trial and appellate attorneys.
Education
George Mason University School of Law (J.D., 2015)
Purdue (B.S., 2011)
Bar Admissions
Virginia State Bar
Law Office
Tysons Attorney
Contact Information
(703) 485-3529 (direct)
(703) 485-3535 (main)
(703) 485-3525 (fax)
mmckay@rothjackson.com
Michael L. McKay
Mitchell N. Roth
Mitchell N. Roth is a founding partner at Roth Jackson. He is nationally recognized for his experience with state and federal direct marketing laws. He counsels clients on developing effective marketing strategies to ensure compliance with telemarketing, email, fax, direct mail and internet marketing laws. He also has significant experience in defending clients in nation-wide class action lawsuits arising out of alleged violations of the Telephone Consumer Protection Act as well as enforcement actions initiated by the Federal Trade Commission and state attorneys general alleging violations of marketing laws. Mr. Roth works closely with several national trade associations in advising them and their members on compliance with marketing and privacy laws and is a frequent lecturer on legal issues affecting the direct marketing industry.
Mr. Roth has also gained experience in counseling private colleges and universities on compliance with the Department of Education’s Program Integrity regulations, specifically those pertaining to Gainful Employment, Placement Verification, Prohibited Misrepresentations and Incentive Compensation. Mr. Roth also oversees the Firm’s Business Immigration practice group where he advises clients in connection with their business immigration matters. He is experienced in assisting his clients with obtaining nonimmigrant visas, such as H-1Bs, L-1s, E-2s, etc., as well as assisting his clients in obtaining U.S. permanent residence through employment.
Mr. Roth is a member of Virginia State Bar, the Maryland Bar Association, the Fairfax County Bar Association and the American Immigration Lawyers Association. He has been recognized as one of Virginia’s “Legal Elite” by Virginia Business magazine and named one of the top up-and-coming lawyers in the state by Virginia Super Lawyers Rising Stars magazine.
Education
George Washington University Law School (J.D., 1993)
State University of New York at Albany (B.A., phi beta kappa, summa cum laude, 1990)
Awards & Honors
Virginia Super Lawyers magazine – Super Laywer – 2012
Virginia Super Lawyers Rising Stars magazine – Rising Star – 2007
Virginia Business magazine – Legal Elite
Phi Beta Kappa
Bar Admissions
Virginia State Bar
Law Office
Tysons Attorney
Contact Information
(703) 485-3536 (direct)
(703) 485-3535 (main)
(703) 485-3525 (fax)
mroth@rothjackson.com
