We advise business clients on matters pertaining to the privacy, security and protection of consumer and employee data. We routinely counsel clients on consumer and employee privacy and data security standards, practices and issues. We draft internal privacy policies and procedures and advise clients on issues pertaining to data sharing. When necessary, we assist in the creation of data security task forces and appropriate responses and notifications in the wake of data breaches to minimize their adverse impact on consumers.
attorneys
Genevieve C. Bradley
Genevieve C. Bradley is a senior associate at Roth Jackson, supporting the firm in all of its practice areas, including commercial litigation, employment law, creditors’ rights, finance, secured transactions, real estate, privacy issues, and direct marketing law.
Since joining the firm, she has assisted in successfully defending employers and businesses in federal and state courts against numerous claims, including defamation actions, race, age, sex, and disability claims, equal pay claims, contract actions, wage claims, wrongful termination and Bowman claims, as well as lawsuits brought under various consumer protection statutes, including the Telephone Consumer Protection Act and the various federal regulations regarding the same.
Ms. Bradley has also gained significant experience in protecting businesses’ interests and enforcing creditors’ rights in court. To that end, she has assisted in bringing lawsuits to enforce contracts and payment obligations. Likewise, she has favorably conducted numerous commercial foreclosure actions, actions to recover specific personal property, and judgment enforcement actions such as garnishments and debtor interrogatories.
Lastly, Ms. Bradley also provides clients with guidance outside the courtroom. Specifically, Ms. Bradley has assisted clients in negotiating contacts, drafting manuals and handbooks, and developing internal company policies, including wage payment, employee classifications, and privacy policies.
Education
George Mason University School of Law (J.D., 2011)
University of Dallas (M.A., 2008)
Trinity University (B.A., 2004)
Bar Admissions
Virginia State Bar
Maryland State Bar
Law Office
Tysons Attorney
Contact Information
(703) 485-3531 (direct)
(703) 485-3535 (main)
(703) 485-3525 (fax)
gbradley@rothjackson.com
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Genevieve C. Bradley
Michael L. McKay
Michael L. McKay is an associate at Roth Jackson. Since joining the firm as a law clerk, Mr. McKay has supported the firm in all of its practice areas and assisted clients both in and out of the courtroom. While Mr. McKay continues to support the firm in all practice areas, his primary focus is commercial litigation, corporate, direct marketing & regulatory compliance, and privacy & data securities.
In his time at Roth Jackson, Mr. McKay has assisted in negotiating the settlement of dozens of consumer and business disputes. He has also assisted in successfully defending companies from discrimination complaints, breach of contract claims, and consumer protection actions. Mr. McKay has guided companies to maintain regulatory compliance and assisted in responding to and resolving enforcement actions and civil investigative demands brought by various federal and state agencies.
Mr. McKay continues to be active in his law school community, where he regularly assists with coaching and judging aspiring trial and appellate attorneys.
Education
George Mason University School of Law (J.D., 2015)
Purdue (B.S., 2011)
Bar Admissions
Virginia State Bar
Law Office
Tysons Attorney
Contact Information
(703) 485-3529 (direct)
(703) 485-3535 (main)
(703) 485-3525 (fax)
mmckay@rothjackson.com
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Michael L. McKay
Mitchell N. Roth
Mitchell N. Roth is a founding partner at Roth Jackson. He is nationally recognized for his experience with state and federal direct marketing laws. He counsels clients on developing effective marketing strategies to ensure compliance with telemarketing, email, fax, direct mail and internet marketing laws. He also has significant experience in defending clients in nation-wide class action lawsuits arising out of alleged violations of the Telephone Consumer Protection Act as well as enforcement actions initiated by the Federal Trade Commission and state attorneys general alleging violations of marketing laws. Mr. Roth works closely with several national trade associations in advising them and their members on compliance with marketing and privacy laws and is a frequent lecturer on legal issues affecting the direct marketing industry.
Mr. Roth has also gained experience in counseling private colleges and universities on compliance with the Department of Education’s Program Integrity regulations, specifically those pertaining to Gainful Employment, Placement Verification, Prohibited Misrepresentations and Incentive Compensation. Mr. Roth also oversees the Firm’s Business Immigration practice group where he advises clients in connection with their business immigration matters. He is experienced in assisting his clients with obtaining nonimmigrant visas, such as H-1Bs, L-1s, E-2s, etc., as well as assisting his clients in obtaining U.S. permanent residence through employment.
Mr. Roth is a member of Virginia State Bar, the Maryland Bar Association, the Fairfax County Bar Association and the American Immigration Lawyers Association. He has been recognized as one of Virginia’s “Legal Elite” by Virginia Business magazine and named one of the top up-and-coming lawyers in the state by Virginia Super Lawyers Rising Stars magazine.
Education
George Washington University Law School (J.D., 1993)
State University of New York at Albany (B.A., phi beta kappa, summa cum laude, 1990)
Awards & Honors
Virginia Super Lawyers magazine – Super Laywer – 2012
Virginia Super Lawyers Rising Stars magazine – Rising Star – 2007
Virginia Business magazine – Legal Elite
Phi Beta Kappa
Bar Admissions
Virginia State Bar
Law Office
Tysons Attorney
Contact Information
(703) 485-3536 (direct)
(703) 485-3535 (main)
(703) 485-3525 (fax)
mroth@rothjackson.com
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